JDC activated a summer long promotional tour for Captain Morgan Spiced Rum. The "Invasion" took place on Lake of the Ozarks, MO and took advantage of the high concentration of on-water establishments and "party coves" where hundreds of boats congregated every week. The Captain cruised the lake in his hard to miss boat and invaded local establishments giving away loads of his "booty" consisting of hats, visors, t-shirts and beads.