Thirty-eight million sportsmen-hunters and fishermen from all walks of life take to America’s woods and water every year.
More American’s start their day in a deer stand, bass boat or duck blind than receive the combined circulations of the top 20 U.S. newspapers.
Outdoor enthusiasts spend over $70 billion a year on the pursuits they love, making them one of the largest, most influential consumer groups in America.
Hunters alone spend more on their gear than Americans spend on NIKE shoes and apparel. Fishermen spend even more.
Data acquired from RealTree.com, the Congressional Sportsmen Federation, and the National Shooting Federation