Bass fishing is big! The Bass Anglers Sportsman Society (B.A.S.S.), the pro circuit whose 11 tournaments climax with the Bassmaster Classic, says on average 30 million people apply for fishing licenses each year. Their impact on the U.S. economy is roughly $50 billion. Last year, the average fisherman spent $1,000 on tackle alone.

"If sport fishing were a corporation it would place 13th on the Fortune 500 list of America's largest businesses."
U.S. Fish and Wildlife Service in its annual report.

“Nearly 30 million Americans fish for bass…corporate sponsors and television are ready to elevate professional bass fishing – and thereby the whole sport – to the next level.”
Forbes.com (July 8, 2002)

“Marketers are solidly hooked on the brand loyalty and spending power demonstrated by hardcore anglers.”
USA Today “Hooking a Monster”